Americans spend, on average, almost six hours per day watching video. People watch video on their TVs, on their computers, and on mobile devices.
So it only makes sense, as marketers, to use consumer’s love for video in order to sell your product. This idea is known as video marketing, and it has become extremely popular over the last few years.
But, what is video marketing? Why is it so popular and how can it help your business?
We’re here to answer that question and more in this blog. Read on to learn all about video marketing and the benefits it’ll bring your company.
What Is Video Marketing?
87 percent of businesses use video as a tool for marketing. If you aren’t using video marketing to drive traffic to your site and increase sales, you’re getting left behind your competition.
The goal of video marketing is the same as any other type of marketing: to increase sales and improve customer relations. With video marketing, you’ll create videos that attract customers and get them interested in buying what you have to offer.
These videos can consist of any of the following:
- Brand promotion
- New services or products
- Customer testimonials
- Live events
- Entertaining and informative content
- And more!
What Are the Benefits of Video Marketing?
So now that you know what video marketing is, it’s time to answer the most important question. What are the benefits? How can video marketing help my business?
Here are just a few of the benefits of video marketing for business.
Improves Your Google Ranking
Google loves when websites have video content. Videos keep viewers on your site longer, which shows Google that your site has something positive to offer people.
By including video on your website, you’ll be much more likely to rank on the front page of Google than sites in your niche without video content.
Boosts Web Traffic and Sales
Because your Google ranking will improve, you’ll increase the traffic for your site. And increased traffic, especially when it’s being done by interested consumers, leads to sales.
Appeals to Mobile Users
Mobile users love watching video content instead of straining their eyes to read written content. Nearly 60 percent of searches are done on mobile, so it’s important to appeal to those mobile users by having video content available.
Engages More People
Some people cannot focus on a piece of written content for more than a few seconds. They rely on video information instead of written info. If you aren’t making quality video content, you’re missing out on a huge chunk of the consumer pool.
By using video marketing, you can attract all of the people who don’t have the patience, time, or focus to read a long blog on your website.
Start Using Video Marketing Today!
Now that you know the answer to “What is video marketing”, it’s time to say “action”! You will quickly begin to reap the rewards that video marketing has to offer.