Story Our client is working in the children’s product market. Whilst they had previous sales online, they were not generating…
Story
Our client is working in the children’s product market. Whilst they had previous sales online, they were not generating enough sales to meet their expectations. Therefore, we have decided to take over the whole digital marketing side of the business as well as update their website to meet our data insights that will better the results.
Goal
Conduct an audit of the website and sales process, rebuild the website from ground up with the up-to-date website design language and functionality. Increase ROI using Social Ads and Search Ads.
Our Solution
The website was completely rebuilt, with key AIDA model elements in order to secure as many leads as possible. This has resulted in a newly built website with all the key information that the client is looking for as well as with easy ways to contact the company, from forms, meeting slots or live chats. Social and Search Ads were constantly tested with new strategies, A/B testing in order to find the perfect combination that would guarantee consistent results.
Success
The website has so far generated €18K revenue from product purchases with the impressive conversion rate of 6.25% and 10K users.
