Story One of our bigger clients from the footwear industry, have assigned us to manage their key global accounts since…
Story
One of our bigger clients from the footwear industry, have assigned us to manage their key global accounts since 2010. This has shown to be great success in terms of maintaining their sales online and in-store. Therefore, we are proud to be representing this company through various digital communications over Google Ads.
Goal
Drive awareness, in-store visits and online purchases globally.
Our Solution
We are consistently working with the client to identify key target markets, using prior campaigns to refine the targeting as well as proven strategies we’ve developed to maximize conversions with strategically-timed mix of retargeting and new audience reach. We are monitoring the campaigns very closely, making hundreds of targeting changes, excluding improper placements, keywords and ensuring our ads were showing up in front of the correct audience at the correct time.
Success
Our campaign outperformed industry averages for CTR, CPC and CPA (industry averages from Wordstream). We have captured astonishing 1.4 million conversions that mainly include product purchases with over 53.7 million link clicks in addition to capturing millions of impressions. Google Ads has truly proven great success for this client with a consistent positive ROI.
